A seasoned industrial designer with nearly two decades of experience leading end-to-end product development from initial concept and seasonal ideation through to final production sign-off. He specializes in integrating creativity, design, merchandising, and manufacturing to deliver cohesive, market-ready products.

His multidisciplinary expertise spans spectacle frame design, snow and motocross goggles, graphics, packaging, merchandising, and supply chain strategy. Throughout his career, he has contributed to globally recognized brands including TravisMathew, Tavat, VonZipper, Ancillary Studio, Betsey Johnson Swim, Zeiss, Adidas, and Fox Racing.

He maintains a sharp pulse on the evolving design landscape, consistently staying ahead of emerging trends, technologies, and materials. This forward-thinking approach enables him to deliver innovative, sustainable, and future-ready solutions that resonate with both clients and consumers.

Driven by a passion for elevating everyday experiences, he designs products that enhance vision, confidence, and personal style. His work reflects a commitment to balancing functionality with refined aesthetics creating designs that are not only practical, but also beautiful, comfortable, and enduring.